The Reporting Engine® is a business intelligence, analytics and reporting solution developed by experts in the call center industry. Created under Florida-based company eMetrix Systems LLC, The Reporting Engine delivers valuable insights through an intuitive interface and improves the decision-making process for all stakeholders in a company, from call center agents to managers and C-level executives. Due to its proven efficiency, The Reporting Engine gradually became a leading call center reporting software. It continues to evolve in-tune with today’s modern technologies.
The Reporting Engine wanted to boost their online presence and reach their audience more efficiently. To do that, they wanted to start with their website and its structure, improving user journey and experience. At the same time, they wanted Neox Marketing to pay close attention to their range of products and services and find a way to put them in the spotlight. In addition, The Reporting Engine wanted to rank higher in Google’s search algorithm.
From a marketing stand-point, redesigning a website is never just about the design. That’s why, we approached the task by planning to tackle user experience, functionalities, and SEO optimization both on-site and off-site. Our goal was to deliver a highly-performing website on all fronts, leveraging The Reporting Engine’s service offer, while paying close attention to their audience’s needs. We started with a research phase and implemented our findings into a new website wireframe that was more in-tune with user-expectations. We also infused the web copy with a good portion of keywords to serve our SEO needs, and planned an on-going optimization strategy.
Organic monthly traffic
Growth in numbers of
Proud to say that we now experience a boost in organic keyword ranking and the level of traffic to our website has been phenomenal. Working with your team has been a smart business decision.
Building a continuous on-site and off-site SEO strategy delivers both immediate and long-term results. For businesses in niche industries such as the one in which The Reporting Engine operates, conducting thorough keyword research based on audience insights is essential to success. The website Neox Marketing redesigned efficiently blends functionality with strategy and design, while allowing for future growth.